KM20 is happy to welcome a new label KIRIN created by a DJ, fashion icon and creative Peggy Gou. In March 2019, Peggy announced the launch of her own brand with the support of fashion giant New Guards Group, which owns brands such as Off-White, Heron Preston and Palm Angels. The name Kirin, which means giraffe in Korean, represents Peggy’s spirit animal and “a graceful counterpoint to the intensity of daily life.”
Revealed at Paris Fashion Week, the debut collection features high-end, high-octane streetwear taking inspiration from Gou’s personal style and combines bold color blocking with Korean mythological motifs and of course, club culture graphics. The launch of the collection in KM20 become part of the global city tour, which includes cities like Seoul, Hong Kong, London and Paris.